The Difference Between BEST Practices And NEXT Practices In Recruiting

Earlier this year, I gave keynote presentations at the Minnesota Recruiters Conference, and the Philadelphia CareerBuilder Roadshow on the topic: “The Challenge Ahead For Recruiters Is Clear – Which Path Will You Choose?”

The Difference Between Best Practices And Next Practices In Recruiting

My goal with this presentation is to challenge recruiters and talent acquisition leaders to think creatively about how to approach recruiting talent now – and in the future – and also to consider whether following “best practices” will lead to success if everyone else is doing the same thing.

The folks at CareerBuilder did a great job of summarizing several of the key points from the program, and have used the information to put together an informative guide titled: “From Best Practices To Next Practices: Your Guide To The Future of Recruitment”.

You can download the free 11-page resource here.

Download Your Guide To The Future of Recruitment

Topics covered in the presentation and summary guide include:

  1. Finding People For Jobs vs. Matching People With Work
  2. Recruitment Marketing vs. Relationship Marketing
  3. Employer Branding vs. Employee Branding
  4. Job Ads vs. Sales Copy
  5. External Hires vs. Internal Hires
  6. Employee Referral Bonuses vs. Employee Referral Education
  7. Talent Communities vs. Resources For Communities

Future recruitment success means choosing a path of creativity and innovation in your recruitment strategy, which is imperative as the competition for top talent continues to heat up. I believe the difference will be made based upon whether you choose to implement BEST practices or NEXT practices in recruitment.

The choice is yours to make. Which path will you choose?

 

Recommended Human Resources Conferences To Attend in 2015

Recently, one of my contacts who is planning her 2015 schedule sent me a question asking for my recommendations for the top 2 – 3 conferences to attend in the US for HR professionals.

Recommended HR Conferences 2015

I am doing my planning for 2015 and wanted to reach out to you and get your thoughts on something if you don’t mind. One of my plans for next year is to attend more conferences in the US; ideally I’d like to attend events where there is a lot of networking, collaborating and great speakers.

Since there are so many events happening all the time, it’s hard for me to assess which ones are best. Do you have any recommendations for the top 2-3 conferences in the US for HR professionals – other than the annual SHRM conference in Las Vegas?

I shared my recommendations with her directly, but I thought I’d also share them with you – and get your recommendations too!

My Top 5 HR Conference Recommendations

1. 2015 SHRM Annual Conference (Las Vegas, NV)

I’m assuming my contact asked for recommendations other than the SHRM annual conference because it’s an obvious choice – and it is. If you’re an HR, talent acquisition or learning and development professional, you should definitely make plans to attend #shrm15. The sheer size (12,000 – 15,000 attendees) typically means there are numerous networking opportunities, the chance to visit and connect with vendors who provide every conceivable product or service in the industry, and a wide variety of speakers on topics ranging from compliance issues, to talent management, to personal growth, and strategic leadership.

I’ve attended the SHRM Annual Conference each of the last five years, and I’ve spoken at the last three. I wouldn’t miss it!

2. LinkedIn Talent Connect 2015 (Anaheim, CA)

If your organization uses LinkedIn (i.e. you have some level of paid LinkedIn Talent Solutions) as part of your recruiting and employer branding strategies, then I’d definitely recommend attending Talent Connect. At Talent Connect, you’ll find a high concentration of recruiting, sourcing and employer brand leaders, as well as quite a few HR professionals. The quality of attendees, great networking, informative content – and fun – makes it a must-attend event. In 2015, the main Talent Connect conference will be held in California, but there are also similar events in Sydney and London.

I’ve attended and spoken at four of the five Talent Connect conferences and it remains my personal favorite.

3. The Conference Board conferences (various)

To interact with senior-level leaders, typically from Fortune 500 companies, I’d recommend any of The Conference Board’s events. Their conferences are typically focused on specific aspects of human resources or talent management and are relatively small (maybe 100 – 300 attendees), but the content and caliber of attendees is great. While there is typically not much scheduled networking, there are plenty of opportunities to connect and learn from other attendees.

I’ve been a speaker or blogger at several of The Conference Board’s conferences in the past (Talent Management, Leadership Development, Employer Branding and Executive Coaching) and have always enjoyed their programming mix, which includes plenty of case studies shared by senior-level practitioners.

4. State or Regional SHRM Conferences

When I asked my network for recommendations, many enthusiastically put in a vote for their own state’s annual SHRM conference – and with good reason. (Specific shout outs were given for HR Florida, HR Southwest, ILSHRM, HR Indiana, HR West, OHSHRM, Strategic HR New England and WISHRM). State and regional conferences are a great place to network with peers and make good connections, and also offer a variety of content typically targeted at HR Generalists of all levels.

In 2014, I spoke at nine different state or regional SHRM-affiliated events, so I’m obviously a Fan. When I speak at a state SHRM conference, I try to attend as much of the programming as I can, because the networking and learning opportunities are often on par with many of the larger national events.

5. DisruptHR

As one of the organizers of the first Disrupt HR held in Cincinnati, OH back in December 2013, I’d be remiss if I didn’t recommend these events. Disrupt HR events are different than traditional conferences and are run by passionate local volunteer organizers. The team at BlackbookHR came up with the concept and assists each organizer by providing a framework for speaker submissions and sharing videos of the presentations online. To date, Disrupt HR events have been held in Cincinnati, Denver and Cleveland, with more planned for 2015.

I’ve given 2 talks at previous DisruptHR events (see my Awesomeness Is Not Accidental talk here) and love the format – 5 minute talks, 20 slides auto-advancing in 15 second intervals – content and energy. The attendees are typically an interesting mix of HR and recruiting practitioners, business leaders/owners and community leaders.

Recommendations From My Network

A quick poll of my Facebook network included many of the events listed above, as well as the following:

Achievers Customer Experience Conference (2015 San Francisco, CA)

Association for Training & Development International Conference (2015 Orlando, FL)

Dreamforce (2015 San Francisco, CA)

Equifax Workforce Solutions Forum (2015 New Orleans, LA)

Great Place to Work® Annual Conference (2015 Dallas, TX)

Halogen Customer Conference (2014 Washington, DC / 2015 TBA)

HRevolution (2014 Dallas, TX) / 2015 TBA)

HR Summit and Expo (2014 Dubai / 2015 TBA)

Human Capital Institute Events (various)

National SHRM Conferences (various)

Ultimate Software Connections Conference (2015 Las Vegas, NV)

Question: What are your top recommendations for conferences or events for human resources leaders – US or global? Please share them with me in the Comments!

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Unbridled Talent LLC is a consulting and advisory firm providing services to clients in the areas of leadership development, executive communication skills and talent strategy. Jennifer McClure offers keynotes, workshops and training that inspire and teach business leaders to be more effective in their careers and as leaders of their organization’s most valuable resource – people. Contact us to schedule an event or to discuss our strategic consulting and advisory services.

In Search Of: The Best Human Resources and Recruiting Blogs of 2014

UT Top 25 HR & Recruiting Blogs

Today, I face something that I haven’t faced in over six years. And I’m doing it intentionally, because it’s time for growth and change. It’s time to discover something new.

This morning, I deleted all of my blog subscription feeds (I use Feedly as my RSS Reader) for Human Resources, Recruiting and Talent Management blogs.

And I feel empty.

Back in early 2008, I discovered blogs. The HR Capitalist (Kris Dunn) was my first.

You never forget your first.

As I read more, followed links to other blogs and subscribed to more, I subscribed to hundreds of blogs. I learned. I built relationships with some bloggers. Many became friends, mentors and business partners.

I’ll always be grateful for the knowledge that they so freely shared and how they helped me to grow as I stepped out of the corporate human resources world into executive recruiting and then into building my own business.

At one point, I subscribed to over 300 blog feeds. Not all of them were HR, recruiting and talent management-related, but many in those categories were definitely in my “must read” folder.

However, over the last couple of years, I’ve been slowly unsubscribing to various blogs and now my “must read” list is down to just three. Which makes me kinda sad.

Why the reduction in force?

I’m tired of reading about the same topics (engagement, performance management, culture, sourcing, onboarding, etc.) without any new perspectives. I’m tired of content marketing. I’m tired of posts that are posted just because it’s Monday (or Tuesday, or any other day of the week).

So, I’m starting over. I want your help. And I’ll share what I learn.

The 31-Day to the Best HR and Recruiting Blogs List Plan:

Here’s the Plan: Leave a comment with 1 – 3 blogs that you love and/or learn from in the comments section. (Heck, you can even nominate your own!)

I’ll subscribe to all of the HR/Recruiting-related blogs mentioned during the period of July 1st – July 31st, and I’ll read (okay at least seriously skim) every post. I’ll share posts that I think are great with my social networks (LinkedIn, Twitter, Twitter and Facebook) to spread the word and share the goodness. I’ll also keep track of how many posts I share from each blog over the course of the month.

In August, I’ll share on this blog my Top 25 Human Resources & Recruiting Blogs of 2014 list, which will be compiled primarily based upon my shares, but also a little bit of magic pixie dust (i.e. personal opinion).

Want to help me out?

Please nominate 1 – 3 of your favorite Human Resources or Recruiting blogs in the Comments below to get them in my Feedly Reader for the month of July 2014 for evaluation.

With your help, I’d love to find some new voices, recognize some old ones and also help you connect to some great resources in this process!

Driving Success with LinkedIn as a Small or Mid-Sized Company | Talent Connect Vegas 2013 [video]

Recently, I had the honor of moderating a panel discussion at LinkedIn’s Talent Connect Vegas 2013 Conference on the topic of “Driving Success with LinkedIn as a Small or Mid-Sized Company”.

The esteemed panelists I had the pleasure of working with included:

Angie McDonald – Vice President of Human Resources, Realogy Holdings Group

M.T. Ray – Senior Director of Global Recruiting, ExactTarget

Arnaud Kermouche – Manager of Talent Acquisition, Uni-Select, Inc.

The following video is from our session (some subscribers may need to click here to view) and I’ve also summarized some key points from the session below the video and the time increments for each question/response.

Whether you’re using LinkedIn for recruiting, employer branding or employee engagement via a free account or using paid LinkedIn Talent Solutions, I promise you’ll find the experiences, tips and suggestions shared by these successful Talent Acquisition leaders helpful!

00:00 – 07:00 Introductions

07:01 – 13:40 Describe the evolution of LinkedIn’s role in your Talent Strategy and how it’s grown over time.

ExactTarget – Today, 95% of ET employees are on LinkedIn and over 50% of openings are filled by employee referrals.

Uni-Select – LinkedIn is now a cornerstone in the employer brand strategy and is used to increase visibility.

Realogy – Started small and had to demonstrate ROI to be able to invest more in LinkedIn. Now use LinkedIn to find candidates and fill jobs domestically and internationally.

13:41 – 22:04 How did you get your leadership to buy-in and invest in LinkedIn?

Uni-Select – Worked with LinkedIn to understand candidates, to listen to them and improve communications.

Realogy – Filled key positions in the UK and Hong Kong that would have previously been filled by outside agencies.

ExactTarget – Showed significant dollar savings in agency fees and was able to invest more in an internal sourcing team.

22:05 – 29:43 How has using LinkedIn impacted your talent acquisition efforts?

Uni-Select – Able to attract and hire for C-level and VP positions directly.

ExactTarget – Have basically stopped using agencies domestically and have had success with some international hires.

Realogy – Use LinkedIn as a strategic tool to make business proposals and present data to inform hiring managers.

29:44 – 33:22 How much of a component is LinkedIn in your Talent Acquisition strategy?

ExactTarget – At least 50%. Able to target passive talent, get employee referrals and use it for employer branding.

Realogy – LinkedIn is part of a diverse talent acquisition strategy.

Uni-Select – LinkedIn is third highest source of applicants.

33:23 – 37:13 What does the future hold for your Talent Acquisition efforts?

Realogy – Understand how to utilize mobile and also how to work more closely with hiring managers.

ExactTarget – Social recruiting in general – not just LinkedIn, but also Twitter, Instagram and other social sites.

Uni-Select – A recruiting video and communicating more effectively with employees so they can be Ambassadors for the company on LinkedIn.

37:14 – 41:30 How are you engaging your employees to recruit the talent you need?

Uni-Select – Uses lunch and learn sessions.

ExactTarget – Partnering with hiring managers and teaching them how to use LinkedIn to share jobs.

Realogy – Provides tips on how employees can improve their Profile and how franchisors can improve their Pages to get more followers and attract people to the company.

42:00 – 53:00 Audience Q&A

More great tips and info from the panelists and audience members on getting the most out of LinkedIn, getting started with a LinkedIn strategy, proving ROI and dealing with push-back from Marketing or other departments who aren’t supportive of developing an employer brand.

53:01 – 53:16 Thanks and goodbye!

Thanks to LinkedIn for once again providing a great learning and connecting experience at their annual conference!

It’s never too early to register for Talent Connect 2014 in San Francisco October 20 – 22, 2014!

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Unbridled Talent LLC is a consulting and advisory firm providing services to clients in the areas of leadership development, executive communication skills and talent strategy. Jennifer McClure offers keynotes, workshops and training that inspire and teach business leaders to be more effective in their careers and as leaders of their organization’s most valuable resource – people. Contact us to schedule an event or to discuss our strategic consulting and advisory services.

How Does Human Resources Use Social Media? [Infographic]

Recently, BLR’s HR Daily Advisor published the results of their HR Trends survey – sponsored by SuccessFactors.

Social Media

Although the size was relatively small (300 HR Practitioners), the survey results offer some interesting and specific insights about how HR professionals are utilizing social media in the workplace. Top areas identified for social media integration included:

  1. Recruiting
  2. Employee Communications
  3. Training
  4. Onboarding
  5. Teambuilding

Check out some of the specific responses related to How HR Uses Social Media in the infographic below and download a free copy of the full HR Trends survey results, which includes additional information and insights regarding current practices for retention and engagement, formal programs for tracking and development and key HR metrics.

BLR's 2013 Social Media Infographic

BLR’s 2013 Social Media Infographic: By HR.BLR.com

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Unbridled Talent LLC is a consulting and advisory firm providing services to clients in the areas of leadership development, executive communication skills and talent strategy. Jennifer McClure offers keynotes, workshops and training that inspire and teach business leaders to be more effective in their careers and as leaders of their organization’s most valuable resource – people. Contact us to schedule an event or to discuss our strategic consulting and advisory services.

Using Social Media In HR & Recruiting [SLIDESHARE]

Since signing up for a LinkedIn account in early 2006 (member #5,852,039 here), I’ve considered myself a “Social Media Anthropologist”, because I love to study how social media affects the entire employment process – from personal branding, job search, employment branding, recruiting, human resources and employee development.

During that time, I’ve sought out and followed many of the pioneers in our industry who are leading the way and companies who are implementing “best practices” – and I’ve utilized social media to expand my network, attract and recruit talent, communicate with employees and build my personal/business brand.

In the last 8 years, I’ve had the opportunity to share what I’ve learned (and what I’m learning) with business leaders at a variety of industry and corporate events, and I often share those presentations privately with my clients via my Slideshare.net account.

Recently, I opened up several of my previous presentations for public access on Slideshare and I’d like to share one of my Using Social Media In HR & Recruiting presentations from 2012 with you here.

Since the world of social media is constantly changing, this presentation is constantly evolving and regularly updated. The latest version will be the basis for my upcoming pre-conference workshop at the 2013 Louisiana SHRM Conference in Baton Rouge on April 7, 2013. In this workshop, we’ll be digging deeper into developing a social media strategy, choosing tools, managing time and content, as well as “social” recruiting.

I’m looking forward to learning more and sharing more about how social media impacts the employment process in 2013!

Share Your Feedback:

I’d love to hear from you on the challenges you face with implementing a social media strategy in your organization. What do you want to learn more about? What’s new and exciting to you? Share with me in the comments and help me to make 2013’s presentations even better!

 

Unbridled Talent LLC is a consulting and advisory firm providing services to clients in the areas of recruiting & human resources strategy, employment branding and leadership/career development. We offer keynotes, workshops and training that inspire and teach business leaders to be more effective in their careers and as leaders of their organization’s most valuable resource – people. Contact us to schedule an event or to discuss our strategic consulting and advisory services. 

LinkedIn Is King In Social Recruiting, But Facebook & Twitter Also Important

The folks at Bullhorn Reach recently took the time to summarize the social media actual activity of recruiters and job seekers in the Bullhorn Reach user network in 2011 (over 35,000 recruiters) across the “big 3” social recruiting platforms – LinkedIn, Facebook & Twitter. The results, while not surprising, are certainly interesting.

A few interesting findings included in the report include:

  • Recruiters are connected to all three social networks, but are using LinkedIn and Twitter much more than Facebook to recruit talent.
  • LinkedIn is driving the most views and applications per job posted on the three networks.
  • Twitter followers are much more likely to apply for a job than connections on LinkedIn or friends on Facebook.
  • 21% of recruiters are connected to all 3 of the “big 3” social networks, but 48% use LinkedIn exclusively.
  • Agency and corporate recruiters exhibit slightly different connecting and social recruiting strategies across the networks.
View more documents from Bullhorn Reach
I’d recommend taking a few minutes to review the entire report, but for those of you with a short attention span (like me), Bullhorn summarized some of the results in a handy Infographic as well.

LinkedIn Recruiting Trends 2011 – United States [Slideshare]

Recently, I came across this presentation on slideshare.net summarizing LinkedIn’s Global Recruiting Trends 2011 survey for the United States and I thought I’d share it with you.

Some interesting stats from this report include:

  • Over 6 in 10 companies in the US plan to hire more professionals in 2011 than in 2010.
  • Although 63% of US respondents expect hiring to increase in 2011, only 45% expect their hiring budget to increase.
  • Finding better ways to source passive candidates is the top recruiting trend in the US, while using social and professionals networks is a close second.
  • 59% of companies in the US report social professional networks are a minor source in their recruiting efforts, while 29% indicate it is a major source.
  • 35% of companies are worried that their competitors will learn to use social networks and social media more effectively than they will.
  • LinkedIn is the most popular social network for recruiting, used by 96% of respondents.
Check out the presentation uploaded by SBG Media Group below.

Report Summary:

  • Hiring is expected to increase in the US, but budgets are not keeping pace.
  • Social professional networking is seen as one of the most important, long- lasting recruiting trends in the US and most companies are already using it to some degree.
  • Sourcing passive candidates is a key trend.
  • The use of talent community-building and employment branding tools is expected to increase.
  • Employee referral programs are anticipated to grow.

Join Me: BrazenU’s Online Social Recruiting Bootcamp 11/7 – 18

If you’re interested in learning more about social recruiting, social recruiting strategy and employment branding, there’s a great opportunity coming up for you to do so. It’s online, affordable, you can access the training on your own time AND you can get HRCI certification credits!

Brazen Careerist is offering a Social Recruiting Bootcamp that will run November 7 – 18, 2011, with multiple sessions that will be available live and recorded for future listening. I’m excited to have been invited to do one of the sessions – “The Future of Recruiting” with my friend and HR/Social Media Strategist, Laurie Ruettimann.

I don’t think you can beat the price for this multi-day learning event and I hope you’ll consider joining us to learn more about Social Recruiting!

BrazenU’s Social Recruiting Bootcamp (November 7 – 18, 2011):

This November 7-18, BrazenU’s Social Recruiting Bootcamp will teach you how to use social media to ENGAGE with your target recruiting audience, create the content and message to CONNECT with top talent and implement the strategy to make the right HIRE, fast.

We know end of year is a busy time for recruiters, so this course offers the flexibility to either participate in live sessions or access the program materials at a time that fits your schedule — all at a fraction of the cost of typical in-person conferences. And, the course has been approved for 6.0 (General) recertification credit hours toward PHR, SPHR and GPHR recertification through the HR Certification Institute.

Classes/Speakers include:

  • “Building Your Social Recruiting Strategy” with Steve Boese, Director of Talent Management Strategy at Oracle and Susan Strayer, Founder at Exaqueo
  • “Recruiting on LinkedIn: Taking You to the PhD Level” with Mike O’Neil, Founder of Integrated Alliances and Lori Ruff, Chief Learning Officer, Lead Social Media Coach and Senior Trainer of Integrated Alliances
  • Live Power Lunch Q&A Call with Tracy Brisson, Founder of One2Many Consulting and Jason Warner, Principal at Recruiting Toolbox
  • “The Future of Recruiting” with Laurie Ruettimann, Principal HR and Social Media Strategist at Starr Conspiracy and Jennifer McClure, President of Unbridled Talent LLC (I hear this session will be awesome!)
  • “Going Deeper with Facebook and Twitter” with Jennifer Hasche, Technical Recruiter at Intuit and Margo Rose, Social Media Recruiter at Jackson National Life
  • “Maintain Your Employer Brand through Your Candidate Experience” with Christa Foley, Senior HR Recruiter at Zappos and Brandis Paden, Recruiting Supervisor at Zappos
  • Live Power Lunch Q&A Call with Brianna Foulds, Head of Talent Acquisition, Oakley and Avery Block, Senior Recruiter at Yum! Inc. (Taco Bell, KFC, among others)

Registration: $245 and only $195 for current SHRM members

Download/print this PDF for a program outline, list of speakers/moderators and learning objectives for each session.

Click HERE to register for BrazenU’s Social Recruiting Bootcamp

 

Best Practices In Recruiting With Social Media [Slideshare]

This Fall, I’ve had the pleasure of attending and speaking at five State SHRM Conferences (Illinois, Florida, Indiana, Colorado & Minnesota) about the topic “Using Social Media for HR & Recruiting” – and I’ve enjoyed every minute of it! I’m so excited to see continued and growing interest and enthusiasm from human resources & recruiting pros around learning more about how to utilize social media as part of their day-to-day activites.

To address that growing interest, a couple of the conferences I’ve attended – Illinois & Colorado – scheduled a full day of social media related sessions with presenters covering the topic from a variety of angles (including HR, recruiting, legal, usage by unions, etc.).

Last week, I spoke a the Minnesota SHRM Conference, and they included two day’s worth of social media offerings! On Day 1, I presented two sessions – “Using Social Media in HR: Attract, Recruit, Retain” and “Best Practices In Recruiting With Social Media” and my friend and favorite @MNHeadhunterPaul DeBettignies – took over on Day 2, covering “Rocking LinkedIn: Profiles, Connections, Sourcing & Recruiting” and “Social Media for Recruiting: Let’s Get Doing”.

I thought I’d share my slide deck for the “Best Practices In Recruiting With Social Media” session in an effort to highlight some of the Minnesota employers (plus a few others) whom I believe are doing some cool and interesting things with their use of social media for recruiting and employment branding.

Highlighted Companies:

Careers Site:
Best Buy
UnitedHealth Group
The Nerdery

Facebook:
General Mills Careers
The Nerdery

YouTube:
UnitedHealth Group
Mayo Clinic

Blog:
Daxko Nation
EMC Corporation Community
Lisa Rosendahl blog (one of my favorite Minnesota HR pros)

Twitter:
General Mills

LinkedIn:
Deluxe Corporation Company Profile
Sodexo Careers Group

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The companies listed above are just a few of the ones that I often highlight in many of my presentations.

What other companies would you suggest that are really innovative in utilizing social media with their HR, recruiting and/or employment branding efforts? Share some examples with us in the comments section!