Mid-Year Checkup: 5 Actions to Take to Reinvigorate Your Online Brand

Time for Review - Clock

Mid-year is a great time to reflect on your progress towards your goals for 2014 – and it’s also a great time to review your online presence to ensure that your Profiles are up-to-date and on-point with your Personal Branding Strategy.

Your life and career are continuously evolving, and social and online platforms are continuously changing, so it’s important to set aside some specific time each year to do a thorough review of your online presence to ensure that it’s accurate, current and presented in the best way possible.

I typically set aside some time during the end of year holiday season to do a complete rewrite or update of my Bio and add any changes to my online profiles, but I also schedule time mid-year to check in as well.

Below are 5 Actions I plan to take to ensure that my online brand is up-to-date, consistent and informative in terms of what I do, the value I provide and what problems I can help clients solve.

Take advantage of the latest layout updates for social Profiles:

LinkedIn recently announced an enhanced layout for members with Premium Profiles, which includes a more prominent Profile Photo, Cover Photo and Title/Headline, but so far, I’ve seen very few Profiles that have taken advantage of this. I like the new look and I’m testing some updates to see if it makes a difference in engagement.

Twitter also announced an updated Profile look a few months ago, which was significant enough to make many custom backgrounds and Cover Photos no longer work. Due to current photo size dimensions, you may find that your head has now been cut off, your design or logo distorted, etc. Fix that.

Facebook seems to always be changing their layout. So check it often. I’ve found that with the latest update for Pages, the top part of the Page fades into the old Cover Photo and blurs some of the content. Not a deal-breaker, but should be fixed.

All of these updates offer new ways to get great exposure for your personal brand with photos and prime real estate (above the fold) for bios, web links and employment information, so be sure to take advantage of them.

Check out these great examples of updated Profiles:

Will Staney (LinkedIn)

John R. Meese (Twitter)

Amy Porterfield (Facebook Page)

Upload (or update) a Profile Photo (across all platforms) that represents me well as a business professional:

Profile Photos create a lasting first impression; so take advantage of this brief moment in time by including a simple headshot photo of you dressed as you would be in your workplace. Ideally, the more friendly and approachable you look, the better.

And no group photos, cut out exes, dogs, cats, corporate or team logos, etc. This is your moment to shine. Make it all about you baby.

Check out these great examples of Profile photos:

Matthew Dooley (LinkedIn)

Teela Jackson (Twitter)

Kyle Lacy (Facebook Page)

Upload (or update) a Cover Photo, where applicable, that visually promotes my Personal/Company Brand:

Although there are some restrictions, Cover Photos are a great way to enhance your brand and associate it with your company or your unique strengths.

Have some fun with them and make your Profile pop!

Check out these great examples of Cover photos:

Mike O’Neil (LinkedIn)

Jorgen Sundberg (Twitter)

Marie Forleo (Facebook)

Update or make changes to Titles or Headlines to reflect current responsibilities:

Titles and Headlines are like Profile Photos – super important for a first impression. And sometimes the way your Title or Headline appears in search results (along with hundreds of others) can be the difference in being found – or not.

Be original. Be brief. Be memorable.

Check out these great examples of well-written Titles/Headlines:

Jennifer Peterson (LinkedIn)

Shally Steckerl (LinkedIn)

Joe Gerstandt (Twitter)

Rewrite any Summary, Bio or About sections to include specifically who I am, what I do and the value I can provide:

Challenge yourself to summarize your past experience in a meaningful and brief way. The focus should be more on what you’re currently doing and what you can do in the future than on the past.

Be sure to include plenty of appropriate keywords that people online (or in your company) would use to search for and find someone like you.

Check out these great examples of a Summary, Bio and About section:

Meg Guiseppi (LinkedIn)

Miriam Salpeter (Twitter)

Michael Hyatt (Website/Blog)

Over the next week, I’ll be working on reviewing and updating (at a minimum) my About Page on my website, my LinkedIn Profile, my Twitter Profile and my Facebook Page Profile, since these are the sites that typically show up highest in search rankings when searching for “Jennifer McClure”.

If you have any action steps, tips or tricks that you recommend for an annual or semi-annual review to ensure your online presence is consistent and compelling, please share them in the Comments.

I’d love to learn from you!

The HOW and WHY of LinkedIn, Twitter & Facebook For Business [Webinar Series]

I get to do many cool things in my job at Unbridled Talent, but one of the best things about my job is the opportunity to travel around and meet professionals who are interested in learning more about how to grow their professional careers or how to implement best practices to improve their company’s performance.

In addition to working with business leaders to define and implement people strategies required to achieve business objectives, I’ve had the opportunity to speak at over 150 conference events, corporate workshops, association meetings and webinars – often about how to utilize social media for career development, why social media matters for business and how to utilize social media tools and resources in Human Resources and Recruiting.

LinkedIn Twitter Facebook

I love my job.

But even though LinkedIn recently reached it’s 10th anniversary, Facebook has turned 9 and Twitter has crossed the 7 year mark, many people are still confused about or unaware of how to best utilize social media tools as business and professional resources. It’s not uncommon for me to talk with someone after an event where the person relates something similar to, “I was skeptical that using social media was something that I (or my organization) needed to do and I didn’t understand it, but now, I believe that it is – and I can!” Best. Feedback. Ever.

And it’s ok.

That’s one of the reasons why Laurie Ruettimann* and I are teaming up to offer a series of upcoming webinars to help business professionals, human resources pros and talent acquisition geeks understand the HOW and WHY of LinkedIn, Twitter and Facebook – and we’d love for you to join us!

We realize that many of you may not be inclined to attend a conference to learn more about how to use LinkedIn, Twitter or Facebook and you also may not have the time or budget resources to do so. So we’re coming to you – in your offices, your cubicles or out on your back deck – via a series of 90 minute webinars to share what we’ve learned about using social media to cultivate awareness, develop your brand/your employer brand and effective ways to nurture both consumer and employment leads in the marketplace.

So here’s the scoop (click on the links for full session descriptions and for registration):

After doing webinars for other companies for years, many of whom charged quite a bit of money, we’d like to offer these webinars at an affordable price ($37 each or $99 for all three) and we’ll also provide everyone who registers with a free toolkit after each webinar that includes a copy of the slide deck, a recording of the webinar and a resource sheet with links to learn more from leading social media resources.

Not available during the specific dates or times? No worries. The webinars will be recorded for access at any time and you’ll still receive the toolkit!

Why are we doing this now? Because we want to help you and we want to share what we’ve learned from years of working as entrepreneurs, recruiters and human resources professionals along with our experience working in a variety of industries – both within corporate America and as external consultants working with some of the best leaders and companies in the world.

Have a question about the webinars or what’s in it for you? Let me know in the comments or you can find both Laurie and I on the interwebs via

LinkedIn – Laurie Ruettimann / LinkedIn – Jennifer McClure

Twitter – Laurie Ruettimann / Twitter – Jennifer McClure

Facebook – Laurie Ruettimann / Facebook – Jennifer McClure

Or just go old school and send me an email!

If you know someone who could benefit from one, two or all three of these webinars, please share this information with your colleagues or clients!

*True story. Laurie is my favorite Cynical Girl, Pixie of the Apocalypse, cat lover and thinker/agitator in the world of work. We “met online” years ago when I found her Punk Rock HR blog, so when we actually met for the first time in person at the 2009 SHRM Annual Conference, we were already BFF’s. Ultimately, Laurie has been one of the most helpful people to me in developing my business and my speaking career and is firmly ensconced in the Unbridled Talent President’s Club. See? Using social media to build real relationships and to grow your business can definitely work!

—–

Unbridled Talent LLC is a consulting and advisory firm providing services to clients in the areas of recruiting & human resources strategy, employment branding and leadership/career development. We offer keynotes, workshops and training that inspire and teach business leaders to be more effective in their careers and as leaders of their organization’s most valuable resource – people. Contact us to schedule an event or to discuss our strategic consulting and advisory services.

LinkedIn Is King In Social Recruiting, But Facebook & Twitter Also Important

The folks at Bullhorn Reach recently took the time to summarize the social media actual activity of recruiters and job seekers in the Bullhorn Reach user network in 2011 (over 35,000 recruiters) across the “big 3″ social recruiting platforms – LinkedIn, Facebook & Twitter. The results, while not surprising, are certainly interesting.

A few interesting findings included in the report include:

  • Recruiters are connected to all three social networks, but are using LinkedIn and Twitter much more than Facebook to recruit talent.
  • LinkedIn is driving the most views and applications per job posted on the three networks.
  • Twitter followers are much more likely to apply for a job than connections on LinkedIn or friends on Facebook.
  • 21% of recruiters are connected to all 3 of the “big 3″ social networks, but 48% use LinkedIn exclusively.
  • Agency and corporate recruiters exhibit slightly different connecting and social recruiting strategies across the networks.
View more documents from Bullhorn Reach
I’d recommend taking a few minutes to review the entire report, but for those of you with a short attention span (like me), Bullhorn summarized some of the results in a handy Infographic as well.

7 Approaches to Recruiting With Facebook [slides & recording]

In my last post, I invited you to join me for a complimentary webcast sponsored by Jobvite – and over 1,400 people registered to attend!

Today, the folks at Jobvite have made the slides and recorded webcast available to everyone on the interwebs, so I wanted to share it with you here in case you weren’t able to make it on Tuesday. (email subscribers may need to click the link below to view)

Unfortunately, some of the formatting of the slides was changed a bit with the upload to slideshare, but the majority of the information is still viewable & there are links to 8 free resources and eBooks to help with understanding how to use Facebook for recruiting at the end of the slide presentation.

If you’d like to view/listen to the entire recorded presentation (with original slide formatting), you can still register for the webcast and view it online at your convenience via Vimeo.

If do you choose to view the recording, I hope you’ll also listen in at the end to hear just a few minutes about the solutions offered by Jobvite. I really appreciate them providing this webcast free of charge and making it available to everyone. They have some great products that are worth checking out!