5 HR Tips For Creating Effective Performance Reviews

Posted by Jennifer on November 23, 2011  |   3 Comments »

Today’s post is a guest post from Erin Palmer – a writer and educator for Bisk Education. Erin works with University Alliance and the online education programs at Villanova University.

So give it up for Erin as she she shares some tips for creating effective employee performance reviews…

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As HR professionals know, an employee review is an essential part of building an effective organization. Just like smart recruiting helps you get the best possible talent, a well-developed employee review process allows you to develop that talent. Conducting reviews takes experience to finesse, but is worth the time as a strong team building tool. Following these five key points when reviewing your organization’s review process can turn an HR challenge into an HR success.

1.  The best reviews involve the employee in a self-assessment process that motivates, celebrates strengths and identifies clear areas for improvements.

Begin with having the employee fill out a self-assessment for you ahead of time. This self- assessment will provide you with a starting point for the review. Seeing from the employee’s perspective will teach you things that you otherwise might not see.

2.  Use the self-assessment as a way to keep the conversation focused and as a tool for you to accentuate strengths and address areas for growth.

The in-person employee review meeting can be stressful. Beginning with reviewing the self-assessment can ease the tension and get a conversation started. Many employees will admit the areas in which they aren’t as strong. When an employee brings up their own weaknesses, it is easier to have a proactive conversation about them without the employee feeling defensive. This will help you create an honest discussion and set goals for improvement. Make sure that the conversation is two sided; listen as much as you speak. Always alternate between addressing the employee’s positive and negative performances. Use the conversation to empower the employee to identify new goals.

3.  Create an employee review form that reflects the values and goals of your organization.

If you are building a review process from scratch, there are tools available to build review forms.  Whether you use your own or adapt an existing form, the process needs to be consistent. Be sure all employees are aware of the process and any changes you make well before individual reviews begin. The review process should be an organic part of the organization and help build a strong team who knows what to expect in the process. All levels of the organization should engage in a similar review process. If the review includes scoring or grading an employee’s performance, the scoring system needs to be clearly defined. Adhering to a standard review procedure builds trust in your leadership and builds camaraderie across the organization. As your company evolves, adjust the review process when necessary to support your mission statement.

4.  Review the employee review form in a conversational manner.

Do not just read the form out loud to the employee. A two-sided conversation is more beneficial to both of you. Be sure to take the jargon out of the process and communicate clearly the specific areas you will focus on so that the employee feels comfortable with the process. If a monitoring process needs to be established for an employee experiencing challenges, be sure to work that out formally in the written review. When the review is over, discuss pay raises and the employee’s goals. If an employee is going to receive a raise, or an adjustment in duties, give a specific start date. Always give the employee a copy of the review.

5.  Set up a regular schedule for reviews and clearly communicate changes ahead of time.

Most organizations review employees on an annual basis, although there are some exceptions. New employees often find it beneficial to have a review after 90 days on board. A current employee who is transitioning into a new position may need a review in four to six months. A current employee who was underachieving may benefit from another review in six to ten weeks to encourage the changes or modify the process.

Even the most skilled HR professional can find seasonal employee reviews a daunting task and a cumbersome process.  Your employee review process should be accurate, efficient and goal-oriented. Thoroughly reviewing your company’s review process can help build a strong, focused team.

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University Alliance submitted this article on behalf of Villanova University. If you’re interested in an online HR certification program, Villanova offers these courses in addition to a Master’s Degree in Human Resources Development. For more information please visit http://www.VillanovaU.com.

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10 Presentations – Using Social Media in HR & Recruiting

Posted by Jennifer on November 14, 2011  |   17 Comments »

I utilize several resources to keep on top of what’s new and who’s saying what in the worlds of recruiting, social recruiting and human resources – and one of my favorite resources is Slideshare.net. (You can follow me on Slideshare.net HERE to see presentations I’ve uploaded as well as my favorites, etc.)

Lately, there have been several informative and helpful presentations uploaded related to using social media in HR and using social media for recruiting. Below are 10 of my favorites:

(1) SHRM Survey Findings: Social Media in the Workplace

(uploaded by SHRM – November 2011)

(2) Social Changes Everything

(uploaded by Intuit Careers – presenter Gail Houston – November 2011)

Social Changes Everything

View more presentations from Intuit Careers

(3) Innovative Recruiting Tips for 2012 from ERE’s 2011 Recruiting Innovation Summit

(video presentation uploaded by Dice.com – November 2011)

(4) HR 2.0: Social Media Strategy for Recruitment & Talent Management

(uploaded by Sidneyeve Matrix – November 2011)

Socializing Human Resources

View more presentations from Sidneyeve Matrix

(5) Innovative Recruiting Within a Conservative Corporate Environment

(uploaded by Jenny DeVaughn – October 2011)

(6) CareerBuilder: Q3 Trends Update: Social Recruiting

(uploaded by Melissa Murray Balsan – October 2011)

(7) Using Social Media for Recruiting and HR

(uploaded by Kyle Lacy – October 2011)

View more presentations from Kyle Lacy

(8) Essential Elements of Social Recruiting

(uploaded by Tweetajob – presenter Carmen Hudson – October 2011)

(9) Career Sites, Recruiting Strategy & The Candidate Experience

(uploaded by Monster.com – presenter Matt Adam – September 2011)

(10) Save Your Cold Calls – Go Where Your Candidates Already Are

(uploaded by ERE.net – presenter Shally Steckerl – August 2011)

View more presentations from beeshields
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(Want to see more presentations from the companies/individuals above? Just click on the “View more presentations from ___” link below the embedded presentation.)
Which presentation do you like best? What did you like most about it?

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Catch Me If You Can – And You Can! (November 2011)

Posted by Jennifer on October 31, 2011  |   Comments Off

November is shaping up to be a busy month here at Unbridled Talent LLC!

I’m looking forward to attending and speaking at the following events:

November 1 – 2, 2011/Chicago, IL: Recruiting Trends/OnRec Global Recruiting Summit 2011

“You Gotta Love Recruiting” (Panelist)

“What The Future Holds For Recruiting” (Co-presenter with Carmen Hudson of tweetajob & Recruiting Toolbox)

November 3, 2011/Toledo, OH: Toledo Human Resources Association Conference

“Transform From HR Leader to Business Leader: 7 Strategies To Achieve Maximum Impact In Your Organization”

November 8, 2011/Omaha, NE: Human Resources Association of the Midlands

“The Case For Using Social Media As A Human Resources Professional” (Keynote)

“Using Social Media In HR: Attract, Recruit & Engage Talent” (3 hour Workshop)

November 9, 2011/webcast: Human Capital Institute (FREE webcast sponsored by Jobvite. Register HERE.)

“Three Keys To Attracting & Recruiting Talent In The ‘New Normal’”

November 14, 2011/webcast: BrazenU’s Social Recruiting Bootcamp (Online webcast series. Register HERE.)

“The Future of Recruiting” (Co-presenter with Laurie Ruettimann of The Cynical Girl & The Starr Conspiracy)

November 15 – 16, 2011/New York, NY: The Conference Board – Senior HR Executive Conference*

“The Organization of The Future and The Role of HR” (Panelist)

* Receive $500 off registration for the Senior HR Executive Conference by using the Discount Code – JM1)

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Are you interested in a speaker for your conference, association meeting or corporate event? I’d be delighted to talk with you about confirming a date for 2012!

I typically talk about topics related to recruiting strategy, social recruiting, employment branding, human resources, personal branding and career/leadership development.

Check out my “Speaking” Page for more information, sample testimonials and a listing of previous speaking engagements – then Contact Me to discuss your event!

Photo credit: Paul DeBettignies – www.mnheadhunter.com

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LinkedIn Recruiting Trends 2011 – United States [Slideshare]

Posted by Jennifer on October 26, 2011  |   1 Comment »

Recently, I came across this presentation on slideshare.net summarizing LinkedIn’s Global Recruiting Trends 2011 survey for the United States and I thought I’d share it with you.

Some interesting stats from this report include:

  • Over 6 in 10 companies in the US plan to hire more professionals in 2011 than in 2010.
  • Although 63% of US respondents expect hiring to increase in 2011, only 45% expect their hiring budget to increase.
  • Finding better ways to source passive candidates is the top recruiting trend in the US, while using social and professionals networks is a close second.
  • 59% of companies in the US report social professional networks are a minor source in their recruiting efforts, while 29% indicate it is a major source.
  • 35% of companies are worried that their competitors will learn to use social networks and social media more effectively than they will.
  • LinkedIn is the most popular social network for recruiting, used by 96% of respondents.
Check out the presentation uploaded by SBG Media Group below.

Report Summary:

  • Hiring is expected to increase in the US, but budgets are not keeping pace.
  • Social professional networking is seen as one of the most important, long- lasting recruiting trends in the US and most companies are already using it to some degree.
  • Sourcing passive candidates is a key trend.
  • The use of talent community-building and employment branding tools is expected to increase.
  • Employee referral programs are anticipated to grow.

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Join Me: BrazenU’s Online Social Recruiting Bootcamp 11/7 – 18

Posted by Jennifer on October 24, 2011  |   1 Comment »

If you’re interested in learning more about social recruiting, social recruiting strategy and employment branding, there’s a great opportunity coming up for you to do so. It’s online, affordable, you can access the training on your own time AND you can get HRCI certification credits!

Brazen Careerist is offering a Social Recruiting Bootcamp that will run November 7 – 18, 2011, with multiple sessions that will be available live and recorded for future listening. I’m excited to have been invited to do one of the sessions – “The Future of Recruiting” with my friend and HR/Social Media Strategist, Laurie Ruettimann.

I don’t think you can beat the price for this multi-day learning event and I hope you’ll consider joining us to learn more about Social Recruiting!

BrazenU’s Social Recruiting Bootcamp (November 7 – 18, 2011):

This November 7-18, BrazenU’s Social Recruiting Bootcamp will teach you how to use social media to ENGAGE with your target recruiting audience, create the content and message to CONNECT with top talent and implement the strategy to make the right HIRE, fast.

We know end of year is a busy time for recruiters, so this course offers the flexibility to either participate in live sessions or access the program materials at a time that fits your schedule — all at a fraction of the cost of typical in-person conferences. And, the course has been approved for 6.0 (General) recertification credit hours toward PHR, SPHR and GPHR recertification through the HR Certification Institute.

Classes/Speakers include:

  • “Building Your Social Recruiting Strategy” with Steve Boese, Director of Talent Management Strategy at Oracle and Susan Strayer, Founder at Exaqueo
  • “Recruiting on LinkedIn: Taking You to the PhD Level” with Mike O’Neil, Founder of Integrated Alliances and Lori Ruff, Chief Learning Officer, Lead Social Media Coach and Senior Trainer of Integrated Alliances
  • Live Power Lunch Q&A Call with Tracy Brisson, Founder of One2Many Consulting and Jason Warner, Principal at Recruiting Toolbox
  • “The Future of Recruiting” with Laurie Ruettimann, Principal HR and Social Media Strategist at Starr Conspiracy and Jennifer McClure, President of Unbridled Talent LLC (I hear this session will be awesome!)
  • “Going Deeper with Facebook and Twitter” with Jennifer Hasche, Technical Recruiter at Intuit and Margo Rose, Social Media Recruiter at Jackson National Life
  • “Maintain Your Employer Brand through Your Candidate Experience” with Christa Foley, Senior HR Recruiter at Zappos and Brandis Paden, Recruiting Supervisor at Zappos
  • Live Power Lunch Q&A Call with Brianna Foulds, Head of Talent Acquisition, Oakley and Avery Block, Senior Recruiter at Yum! Inc. (Taco Bell, KFC, among others)

Registration: $245 and only $195 for current SHRM members

Download/print this PDF for a program outline, list of speakers/moderators and learning objectives for each session.

Click HERE to register for BrazenU’s Social Recruiting Bootcamp

 

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Best Practices In Recruiting With Social Media [Slideshare]

Posted by Jennifer on October 7, 2011  |   3 Comments »

This Fall, I’ve had the pleasure of attending and speaking at five State SHRM Conferences (Illinois, Florida, Indiana, Colorado & Minnesota) about the topic “Using Social Media for HR & Recruiting” – and I’ve enjoyed every minute of it! I’m so excited to see continued and growing interest and enthusiasm from human resources & recruiting pros around learning more about how to utilize social media as part of their day-to-day activites.

To address that growing interest, a couple of the conferences I’ve attended – Illinois & Colorado – scheduled a full day of social media related sessions with presenters covering the topic from a variety of angles (including HR, recruiting, legal, usage by unions, etc.).

Last week, I spoke a the Minnesota SHRM Conference, and they included two day’s worth of social media offerings! On Day 1, I presented two sessions – “Using Social Media in HR: Attract, Recruit, Retain” and “Best Practices In Recruiting With Social Media” and my friend and favorite @MNHeadhunterPaul DeBettignies – took over on Day 2, covering “Rocking LinkedIn: Profiles, Connections, Sourcing & Recruiting” and “Social Media for Recruiting: Let’s Get Doing”.

I thought I’d share my slide deck for the “Best Practices In Recruiting With Social Media” session in an effort to highlight some of the Minnesota employers (plus a few others) whom I believe are doing some cool and interesting things with their use of social media for recruiting and employment branding.

Highlighted Companies:

Careers Site:
Best Buy
UnitedHealth Group
The Nerdery

Facebook:
General Mills Careers
The Nerdery

YouTube:
UnitedHealth Group
Mayo Clinic

Blog:
Daxko Nation
EMC Corporation Community
Lisa Rosendahl blog (one of my favorite Minnesota HR pros)

Twitter:
General Mills

LinkedIn:
Deluxe Corporation Company Profile
Sodexo Careers Group

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The companies listed above are just a few of the ones that I often highlight in many of my presentations.

What other companies would you suggest that are really innovative in utilizing social media with their HR, recruiting and/or employment branding efforts? Share some examples with us in the comments section!

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The Conference Board’s Senior HR Executive Conference [Discount Code]

Posted by Jennifer on October 6, 2011  |   Comments Off

As I’ve said before, I love attending events put on by the folks at The Conference Board. Their conferences and events always feature top-notch quality speakers from leading companies, great content and some great networking opportunities!

The good news is that I have the opportunity to attend another Conference Board event this year – The Senior HR Executive Conference – on November 15th and 16th in New York City – and the even better news is that I’ve got a Discount Code for you if you’d like to attend too.

Enter the Discount Code “JM1″ when registering and you’ll save $500 off of the registration price!

The Senior HR Executive Conference will be held at the New York Marriott Dowtown and the focus of the conference is – “The Future of Work: Growth, Innovation & People.

Details from the conference website and scheduled speakers include:

In spite of the recent negative economic news, growth and innovation remain critically important.  In fact, now more than ever, companies must continue to focus growth through innovation to remain competitive. At the heart of that agenda is the workforce, getting the right people in place, the right culture to grow and innovate. The 2011 Senior HR Executive Conference is a must attend event for all HR professionals. This year the conference has been extended with specialized breakout sessions on each day to add breadth and depth to the event, featuring:

  • Expanded content – two full days of sessions which include two afternoons of tracked, highly interactive sessions, focusing on Management & Process, Issues & Strategies and Talent & Leadership
  • Insights from world-class companies on developing a workforce that is productive, innovative and engaged
  • Keynote sessions and CHRO panels focused on innovation and talent, leadership, global growth and the future of the organization
  • Facilitated, interactive, improvisational workshops on how to think different, lead and collaborate

Confirmed Speakers Include:

Archana Singh, Corporate Vice President, AMD
Steve Hinden, Vice President, Executive Compensation, American Express
Shirley Gaufin, Chief Human Resources Officer, Black & Veatch
Lynne Oldham, Head of Human Resources, North America, BNP Paribas
Richard Stephens, Senior Vice President, Human Resources and Administration, The Boeing Company
Rosalyn Taylor O’Neale, Vice President, Chief Diversity & Inclusion Officer, Campbell Soup Company
Bill Adams, Senior Faculty, Center for Creative Leadership
Brenda Dennis, Strategy and Planning, Cisco
Tana Cashion, Vice President, Human Resources, Devon Energy Corporation
Nadia Owens, Vice President, Total Rewards, DIAGEO
Judith Edge, Corporate Vice President, Human Resources, FedEx Corporation
Glenn Gilkey, Senior Vice President of Human Resources, Fluor Corporation
Nicholas Garbis, Strategic Workforce Planning Leader, GE Energy Global Strategy and Planning
Jared Lucas, Director, Human Resources, LinkedIn
Tanya Srepel, Vice President, Human Resources, Strategies and Global Initiatives, General Mills
Caroline Stockdale, Senior Vice President and CHRO, Medtronic Inc.
Patricia Milligan, President, Human Capital, Mercer
Brian Kelly, Partner, Mercer
Monique Matheson, Vice President, Human Resources, North America, Nike
Johnna Torsone, Executive Vice President and Chief Human Resources Officer, Pitney Bowes
Paul Salvatore, Co-chair of the Labor and Employment Law Department, Proskauer
Susan Schmitt, Senior Vice President, Human Resources, Rockwell Automation
Pamela Culpepper, Senior Vice President, Global Diversity and Inclusion Officer,PepsiCo
Jennifer Mann, Vice President, Human Resources, SAS

Join executives from: AES, Allstate, Avnet, BNP Paribas, Central Intelligence Agency, Comcast, H.J. Heinz, Jostens, Nationwide Insurance, New York Life, Newmont Mining Corporation, PricewaterhouseCoopers LLP, The Cheesecake factory, Thomson Reuters,  U.S. Department of the Navy, and many more!

Download the full conference agenda HERE.

REGISTRATION DETAILS
To register (don’t forget your Discount Code of “JM1″), or for more information: visit www.conference-board.org/hrexecutive or call (212) 339-0345.

 

Note: I’ll be attending the Senior HR Executive Conference as a guest of The Conference Board in order to share with my network and clients some of my learnings from the event, but I’m not asked to say/write anything other than my personal insights. Just wanted you to know.

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Sign Me Up For “The Recruitment Revolution”

Posted by Jennifer on September 20, 2011  |   Comments Off

Thanks to the good folks at Talent Management Magazine and MediaTec Publishing, Inc. I’ll be sharing some of my insights and ramblings a couple of times each month on their new recruiting and talent management blog!

My first post – “Three Investments To Make In Future Recruiting Success When Hiring Takes a Break” – was published on the site yesterday and if you like what you see here on Unbridled Talent, then I’m hoping you’ll also like what you see there.

So head on over to the Talent Management website and check it out. And while you’re there, be sure to subscribe to the Talent Management Magazine blog to stay informed about “The Recruitment Revolution”!

___

Here’s a taste of my first post to get you started…

Three Investments To Make In Future Recruiting Success When Hiring Takes a Break

With recent reports of zero job creation in August 2011 and a still struggling economy, it’s clear that many companies have either shuttered their recruiting function until things improve or are throttling back their efforts heading into the final months of the year. As a result, more than a few recruiters may find that they have some extra time on their hands and need to find ways to continue to add value within their organizations.

Three high-impact opportunities to focus on include:

1. Review your careers site through the eyes of a potential applicant

2. Use social media to build virtual (and real) relationships with potential candidates

3. Volunteer for cross-functional teams and spend time with hiring managers

Click here to read the full post…

 

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Hiring for “Cultural Fit” – How Do You Make It Tangible?

Posted by Jennifer on September 19, 2011  |   11 Comments »

Today’s post is a guest post from the folks at Halogen Software.

Why would I turn over this “valuable” real-estate to a vendor in the HR space when I don’t accept advertising on my blog? Because they actually read some posts from my blog and sent me a personal email suggesting several topics that they could contribute a post on within the areas I typically write about – without directly promoting their products. As someone who gets several non-personalized and non-related pitches per day, I found the interaction refreshing – and I’m always interested in reading/learning from other’s perspectives.

So give it up for Sean Conrad and Halogen Software sharing some tips on Hiring for Cultural Fit…

When it comes to hiring, it’s easy for recruiters, HR and hiring managers to focus on a candidate’s technical qualifications and skip right over the things that are harder to quantify – like cultural fit.

While corporate culture is somewhat intangible, it’s also a critical asset to your organization, one that needs to be carefully considered as part of the hiring process.

Why? Well, when you consider the costs of a poor hire – with estimates running as high as $300,000 to $500,000 (Dr. John Sullivan) – hiring for cultural fit has a huge impact. Of course every HR professional is looking to find and hire candidates who will excel at what you’ve hired them to do and who will mesh well with their organization’s way of doing things.

Whether it is a culture of innovation, collaboration, world class customer service, etc. hiring for cultural fit means your new hire is likely to be more motivated, interact more easily with other employees, and be happier on the job. All of which translates into a higher performing employee. For these reasons, how well you sustain your organization’s culture by hiring for fit directly impacts competitive advantage, innovation and other key business imperatives.

Last September, in Help Me With My Homework: What Are the Top Issues for Human Resources Today?, Jennifer discussed some of the priorities and focus areas for Human Resources and Human Capital professionals. Specifically: engagement, leadership development and retention. Companies that live their culture are high performing and better places to work, which of course directly impacts the three priorities just mentioned. So how do you attract and retain the right employees to reinforce and sustain your culture?

Make Corporate Culture Tangible

When an organization’s cultural values are clearly defined, they act as a beacon for attracting and retaining the right type of individual – and for building a high performance workforce. Values drive the behavior that is desired or expected of employees at each stage of the employee life cycle: hiring, compensation, orientation, promotion, discipline, training and succession planning and an effective Talent Management process explicitly supports these behaviors by translating values into specific competencies that can be assessed and rewarded at each stage. The key is to make these cultural values tangible and ensure they are considered during the hiring process. Sure, gut feel on a candidate’s fit is important, but anyone making hiring decisions in your organization needs something a little more concrete to go on.

For example, it’s important to consider behavioral competencies that describe how a job or task is to be performed, such as how the person takes initiative, how they communicate and work with others, and how they deal with conflicts or challenges. These behavioral competencies are necessary complements to technical competencies, such as knowledge of specific software programs, the ability to operate a type of machine or presentations skills. When behavioral and technical competencies are aligned, they work together to reinforce corporate culture and values.

How effective competency management helps

Building both behavioral and technical types of competencies into job descriptions and the complete talent management process enables those involved in the hiring process to assess the true measures of cultural fit. The end result is improved quality of hire scores because the competencies that make up the job description reinforce the values of the organization.

To take it one step further, those same competencies used in the creation of the job description should also be consistently reflected in ongoing processes – performance appraisals, multi-rater feedback reviews, development planning and talent assessments – to name a few.

By translating corporate values into specific competencies, corporate culture becomes something tangible by which to measure the effectiveness of all your talent management processes. It increases your organization’s ability to invest in your employees, directly impacts effective leadership development planning and increases employee engagement and retention.


Sean Conrad is a Certified Human Capital Strategist and Senior Product Analyst at Halogen Software, one of the leading providers of talent management software. For more of his insights on talent management, read his posts on the Halogen blog.

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5 Mistakes Recruiters Make On Twitter

Posted by Jennifer on August 17, 2011  |   15 Comments »

When I signed up for Twitter in March 2008, I was a working as a busy Executive Recruiter and always seeking new ways to brand myself and the business I worked for, as well as ways to identify potential candidates. In those early days, I spent quite a bit of time learning how to connect, to build relationships and to find business benefits for the time that I spent online and on Twitter.

One of the biggest benefits I found was building an awareness of top talent in my local area – and worldwide – that I could consider for opportunities with my clients and “meeting” many awesome people that I believe I would never have come across through other channels – referrals included. As a result of building rapport and familiarity via Twitter, I was often able to reach out to my connections if there was an opportunity that I felt may be of interest or that they may know someone whom they’d like to refer – and they were more than willing to help. Personally, I never really used Twitter as a candidate sourcing method, although there are plenty of effective ways to use Twitter to identify talent to recruit.

Now, as a speaker, trainer and consultant working with companies and individuals on how best to use Twitter and other methods for recruiting top talent, I’m always on the lookout for best practices – and I’ve also come across quite a few “not so best practices” as well.

Below are five examples of “what not to do” on Twitter as a Recruiter.

1. Posting only job links

The best way to find the least value from Twitter as a Recruiter is to post only links to the jobs that you’re recruiting for. Why? Because just as no one would want to spend time talking with a Recruiter at a networking event who only spouted job links, they also don’t want to “talk” to them on Twitter.

Twitter is about engaging in conversation and adding value. Recruiters who only post job links typically have very few Followers and the visibility for all of those links they’re sharing is practically nil. These Recruiters are often the first to say “Twitter doesn’t work for recruiting”. At least not the way they’re doing it.

2. Protecting Tweets

Nothing says “I’m looking to build some mutually beneficial business relationships” like not trusting others with the information you share. Twitter is designed to be most effective when you’re able to access and participate in the larger conversation. Personally, I don’t follow accounts with protected tweets and they typically have very few Followers. Why? Because they’re doin’ it wrong.

3. Incomplete Bio/No Profile Photo/No Website Link

Want people to follow you on Twitter? Give them a reason to do so. You’ve got 160 characters to build interest, include keywords and share a bit about yourself. People make Follow decisions quickly on Twitter. If you’re not interesting or inviting, they’ll likely not connect. And for gosh sakes, give them a way to find out more about you/your company with a link to your careers page, company website or at least your LinkedIn profile. The Recruiter below is asking job seekers to get in touch with him, but provides no way to do so. My guess is – they’re not.

4. Engaging and Interacting Primarily With Other Recruiters

Many Recruiters who’ve given Twitter a shot and feel it’s not worth it may have joined and connected only with a few friends (other Recruiters) – and never really sought out or developed a following among people in the industries or professions in which they recruit. While Twitter can be helpful for finding other Recruiters for split opportunities (3rd party Recruiters), you won’t be able to find fish unless you fish where the fish are.

For example, take my favorite “anti-social” Recruiter – Jerry Albright. Jerry has long been a super successful Recruiter, but he regularly touts the lack of benefits he sees from Twitter.

Take a look at Jerry’s Twitter timeline, and most of his interactions are with other Recruiters and industry associates. However, many of the IT and Engineering types he recruits for are definitely on Twitter. In my opinion, the only thing standing between a Recruiter like Jerry and Twitter success is building a larger following and engaging more within the IT and Engineering communities. Jerry is funny, informative and shares legitimate job openings. It’s likely he could snag one of those illusive “passive candidates” for one of his openings who aren’t even looking, but follow him because of his humor and wit.

5. NOT Talking About What You Had For Lunch

I recently attended a Recruiting Conference where the VP of Talent Acquisition at a local Fortune 200 company mentioned that his company was not using Twitter as a part of their recruiting strategy because “we don’t want our recruiters tweeting about what they had for lunch”. While I would certainly agree that Recruiters (and other employees) need training and guidance on how to best represent themselves and their companies on Twitter, I think this VP has missed the point of Twitter. Being a “whole person” on Twitter and sharing hobbies, interests, photos and tidbits from daily life makes for a more interesting person to follow and can position a Recruiter to share job openings and company information with a broader community of Followers.

For example, Chris Hoyt – Talent Engagement & Marketing Leader at PepsiCo. – classifies himself as a “life streamer” and has built quite a following by sharing interesting and funny tweets from his work, family and personal life along with regular mentions of the brands that he works with and the jobs his team is recruiting for.

In summary, to make this “Using Twitter For Recruiting” thing work, DO the following:

  1. Engage and add value with your tweets.
  2. Take advantage of the ability to build your network – by allowing people to connect with and follow you.
  3. Provide good information in your Bio to encourage Followers and include an appropriate link to learn more about you/your company.
  4. Follow and engage with people in the professions and industries that you recruit for – in addition to friends and professional peers.
  5. Be yourself. People want to follow real people – not auto-tweeters or corporate robots.

*

What do you see Recruiters doing wrong on Twitter – or what are some best practices you can share for recruiting success? Comments are appreciated!

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