Employer Brand Strategies Increasing In Importance [INFOGRAPHIC]

Next week, I’m looking forward to attending The Conference Board’s Extending Your Brand to Employees Conference in NYC.

For the last 2 years, this has been one of my favorite events to attend to meet Employer Brand, Human Resources and Recruiting professionals and to learn best practices in the recruiting and employment processes from several of today’s leading companies, such as IBM, FedEx, 3M, Mayo Clinic, Cisco, Pfizer and more.

At the conference, I’m especially looking forward to hearing from Steve Cadigan, Vice President of Talent at LinkedIn, as well as the pre-conference workshop led by folks form LinkedIn on “Bringing Your Brand to Life With LinkedIn”. (You can probably tell I’m a LinkedIn Fan Girl.)

If you’d like to share in what I learn from the conference, I’ll be tweeting (hashtag #tcbeyb) and sharing updates on this blog as well as Unbridled Talent’s Facebook Page. If you’ll be in NYC next week (or can get there) and you’d like to register for the conference, enter code “JM1” at checkout for a $500 discount!

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To highlight the increasing importance of Employer Brand Strategies, the folks at Bernard Hodes Group recently published a proprietary research report on The Growing Value of Employer Brands, and published a cool summary Infographic, which I’ve shared below.

Some highlights from the report include:

  • The responsibility for Employer Branding efforts lies most often with Human Resources (51%)
  • The most popular external resource for communicating Employer Brand is a company’s Career Site (78%)
  • For employees, the largest factor in considering an employer as attractive is Compensation (64%), while only 25% of employers share that opinion (Can you say disconnect?)
  • Employer Brand ROI expectations for employers include an increase in applicant quality (89%) and increase employee engagement (61%)

The Growing Value of Employer Brands – Bernard Hodes Group

The Growing Value of Employer Brands – Bernard Hodes Group

To obtain a copy of the Hodes’ proprietary research report, head over HERE.