Last week, I once again had the privilege of speaking to a group of over 50 women who have been selected for the Cincinnati USA Regional Chamber’s WE Lead Program. This was the 3rd year in a row that I’ve had the opportunity to share with the participants in this 10 month leadership development program about the importance of Personal Branding in today’s competitive employment environment.
It’s always a pleasure to spend time with highly talented women with such high potential and I really enjoy the conversation and feedback that happens as a result!
In my “Personal Branding for Career Success” session, the participants are initially asked to write a few words or statements describing what they believe their Personal Brand is today, as well as what they’d like for it to be (assuming that is different). Then, we work as a group to get that message into a a succinct Personal Brand Statement for each individual that they can utilize as a base for building a strong online presence, focusing their career activities and even prioritizing and identifying ways to get noticed within and outside of work.
I’ve included the presentation deck from last week’s presentation below.
Personally, I’m a bit over the term “personal branding”, but I do still see tremendous value in the concepts of understanding who you are and being able to communicate your value, as well as to articulate what differentiates you from others in your field. Clearly, many of the participants did as well, as evidenced by some of their comments:
“This was a fascinating topic. Hadn’t thought a lot about doing personal branding, but see how it fits with career and work. She was very organized with presentation, handouts, small group activity and content was great.”
“Excellent, but I left feeling somewhat inadequate. Time to get to work!”
“Helped to spend some time reworking my personal brand statement. She knows her stuff.”
“So helpful! Lots of steps to take to claim my brand.”
“People do have a perception of me. I need to take control of that.”
“Branding session impressed on me the importance of keeping social media tools updated.”
“Thanks so much for sharing your expertise with our WE Lead class yesterday! Your presentation is always one of the best-received of the entire program and that was true again this year. Clearly the information you share resonates with the group and it motivates them to take action. Please know how much we appreciate your contribution to WE Lead and hope you take pride in the lasting impact you are making for these women. – Diana Long, Program Manager Women Excel
What’s your take on the topic of Personal Branding? Love it? Hate it? Think it’s more important than ever to have one?